What we Do
we inspire innovation through consumer insight and ideation
insights
Harness the power of deep consumer insight to uncover opportunities
ideation
Break down the barriers to creativity and generate compelling new ideas
courses
Learn practical techniques and tips on how to generate new ideas
Insights
Harness the power of deep consumer insight to uncover opportunities!
The Sage Network is a group of senior level, experienced people with a strategic background … we cut through the clutter and spot the bigger insight buried in the details.
We gather deep consumer insight using a variety of techniques:, including Ethnographies, 1 on 1 interviews, Focus Groups, Shop-Alongs and Online Techniques
Ethnographies
Ethnographies take us to where consumers are so we can immerse ourselves in their lives and gain insight into what they do (or don’t do!) in everyday life
1-on-1 Interviews
1-on-1 interviews help us dive more deeply into individual opinions, and get reactions without the influence of others in the room.
Shop-Alongs
Shop-alongs enable us to accompany consumers where they shop. We see up-close how they behave and feel about the shopping experience
Focus Groups
Focus groups with consumers are a great way to learn opinions and gather feedback. They are particularly useful for getting reactions to new concepts
Online Techniques
Online techniques (e.g. discussion boards, digital diaries, online interviews/ focus groups) are great when direct contact isn’t required
Ideation
break down THE barriers to creativity and generate compelling new ideas!
We use the science behind creativity to help breakdown barriers that get in the way of idea generation, enhancing your ability to come up with great ideas. We believe that everyone can be creative, especially when given the right stimulus in the right environment.
Our most popular Ideations include New Products, Naming, Brand Positioning. We also run Idea Generation sessions in other areas, such as building awareness, generating behavioral models … or any area clients might be struggling to generate new ideas in.
New Products
Generate compelling product and service ideas against areas of opportunity.
Naming
Generate memorable, meaningful names that fit and stick.
Positioning
Generate relevant and differentiated ways to position your brand
Idea Generation
Generate new ideas in whatever area you might be struggling in
Courses
we are now running courses virtually …
Virtual Ideation
Learn virtual ideation techniques
… and our four other courses
Creativity
Booster
Learn the science behind creativity and how to break down the barriers that get in the way
New Product
Energizer
Learn some new product success principles and ideation techniques for great new product ideas
Positioning
Sparker
Learn some positioning principles and ideation techniques for compelling brand positioning ideas
Naming
Express
Learn naming principles and ideation techniques to help you generate great names for your company/product
