Insights
Harness the power of deep consumer insight to uncover opportunities!
The Sage Network is a group of senior level, experienced people with a strategic background … we cut through the clutter and spot the bigger insight buried in the details.
We gather deep consumer insight using a variety of techniques:, including Ethnographies, 1 on 1 interviews, Focus Groups, Shop-Alongs and Online Techniques
Ethnographies
Ethnographies take us to where consumers are so we can immerse ourselves in their lives and gain insight into what they do (or don’t do!) in everyday life
1-on-1 Interviews
1-on-1 interviews help us dive more deeply into individual opinions, and get reactions without the influence of others in the room.
Shop-Alongs
Shop-alongs enable us to accompany consumers where they shop. We see up-close how they behave and feel about the shopping experience
Focus Groups
Focus groups with consumers are a great way to learn opinions and gather feedback. They are particularly useful for getting reactions to new concepts
Online Techniques
Online techniques (e.g. discussion boards, digital diaries, online interviews/ focus groups) are great when direct contact isn’t required